A vs. X

Hopefully, by now you’ve received the shortlist.

This shortlist is a result of two and sometimes three rounds of voting. First round was in or out. Second round was voting booth ‘hands’ voting with discussion.

Just to be clear, every judge had a chance to walk up and examine each piece of work any time during the voting.

As I mentioned before, discussion was encouraged. During this little caucus, the judges would come out of their booths and re-examine the work. They would make their cases, then we would vote again.

Sometimes the revote would raise the work up a notch or two, and other times it would slap it down.

I decided to let each judge bring back any work that they felt was left behind. You know, in case the jury might have missed something. I thought this was fair. Especially in cases that involved more understanding of localized situations.

Like that cool McDs ad which took place in front of the ERP gate that had a passenger in the taxi trying to save some dough by waiting for the time to change “Ooooooorrrrrrrrrccccchaaaaaaarrrrrrrddddddd Road please uncle.”

I also gave every abstaining judge a chance to discuss his own work as well. I didn’t see the harm in doing this because no matter who pushed what, each judge still had the final word with their vote.

While looking at some of the pictures and videos, you’ll sometimes see people making an odd ‘A’ shape with their hands. That means that they are abstaining from voting because it’s either work entered by their agency or they’re credited on the work.

Of course, I wanted something more dramatic. Like making an ‘X’ with your forearms. (This idea wasn’t embraced at all. Harry thought it was some Super Friends sign or something) Needless to say the jury politely opted for the symbolic ‘A’ gester instead.

Which worked out just nicely.