:| The CCA Chairman's Blog |: (unofficial)

Monday, October 30, 2006

Creative Circle Awards 1982 - Gold Award


Headline:

We cooked an egg on our steam iron to prove that our non-stick, non-scorch coating really works.


Copy:

In these days when delicate fabrics are in vogue, imagine what damage careless ironing can do to your clothes ……

That’s why National’s steam irons features a coated soleplate which lets the iron glide over all types of fabrics without sticking or scorching. In fact, it’s so non-sticking you could even cook an egg on it!

Which just means that you don’t end up with ‘iron shine’ or scorch marks on your rustling taffeta and slinky rayons.

But why a steam iron, you may ask?

With conventional ironing, you often need to pre-dampen or sprinkle water on your clothes to soften stubborn wrinkles or iron in pleats. It’s a two-handed job. Quite a hassle!

The National steam iron has changed all that. Just depress a button to release water droplets into the steam chamber. Upon contact with the sheathed heating element, steam is formed. So you get the right amount of heat to press your clothes neatly, from the most delicate chiffon to the toughest denim. There are so many other deluxe features:

A water-level gauge to make sure you don’t run out of water – and patience. A wide heel rest to prevent your iron from tipping over. Inter-changeable right- or left-hand cord facility to eliminate cord interference. Handy button slits to put an end to those persistent wrinkles around buttons.

And for really professional pressing, the NI-6100 boasts of 2 additional features: power spray and booster steam facility to give you the added moisture and deep penetrating steam for razor-sharp pleats and that permanent press.

What more could you ask for? See your National dealer today.

National
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