Flashback of Gold Medals Creative Circle Awards 1982

Best Campaign Of The Year 1982

Richard Copping - Advertising Jury

Ascension Island, South Atlantic Ocean

Richard Copping is Head of Art at Saatchi & Saatchi Singapore. He was born on the Ascension Island, a tiny island in the Alantic Ocean, he has also lived in the West Indies and the Arabian Gulf. He was educated at St Edmunds College in England then went on to complete a BA in Graphic Design at Middlesex College, London. He worked as Graphic Designer in London before moving to JWT London as an Art Director in 1997. He came to Singapore in 2000 working at BBDO and Bates before moving to Saatchi & Saatchi. His work has won at both local and international shows like Cannes, D&AD, The One Show, Clio, Adfest and Singapore CCA’s. Richard’s interests apart from his family include sports, travel and nature.

Priti Kapoor - Advertising Jury

Priti, who finds it quite strange writing about herself in third person, started her career at a little Indian creative hotshop called Enterprise, armed with an M.B.A that she’s been trying to live down ever since.

After a few years of the usual musical chairs with various agencies, she landed up at Leo Burnett Singapore where among other work, she did the SPCA ‘Can’t find your pet campaign?’ that was accepted into the D&AD, and got a Gold at Times AsiaPac, 2 Bronzes at CLIO, another one at AdFest and CCA, as well as being a Cannes finalist.

A few years on came the Aquent ‘Been there too long?’ campaign that picked up a Gold and Silver Lion at Cannes, a Bronze at Clio, a Bronze at Times AsiaPac, a Gold, 3 Silvers and 3 Bronzes at the CCA, 4 Bronzes and a Silver at AdFest, 2 Bronzes at Award Australia, 2 Silvers at the Andy Awards , Best of Copy at the Ink Awards as well as being was accepted in the CA Advertising Annual and One Show.

As it turned out, Priti had been there too long and a while ago, moved to DDB Singapore as Creative Group Head. Recent work includes the Wonderbra ‘Economist’ ad that’s been accepted into the CA Advertising Annual, was finalist at Cannes and got a Bronze at last year’s CCA, the JH Kim ‘Taekwondo’ series that was accepted into the One Show and was a finalist at Cannes, as well as the StarHub Cable and Brand commercials on air currently.

Craig Rosenthal - Advertising Jury

This is Craig’s 8th successful year in advertising.

His secret to success?

If you put a celebrity in an ad, it’s 42% more memorable.
And if it’s a cute fury animal e.g. a squirrel 72% more memorable.
My recommendation is always the latter.

Craig Rosenthal - Advertising Jury

We got him!

We got Steve Dunn. How cool is that? There’s something kinda cool about being a chairman. You can do things.You can call people. You can even call legends like Steve Dunn!

You take a breath or two before you make such a call. You steady yourself, think over what you’re going to say then “bam”.

Nameless Secretary: “Good afternoon, J. WalterThomson.”

Me: “Hello, I’m looking for Steve Dunn.”
Nameless Secretary: “Steve Dunn. Just a moment.”

sfx: ring ring

Steve Dunn: “ello?”

Me: “Hey man, um, ah, my name is Rob and I’m the chairman of this year’s creative show in Singapore. I’ve been meaning to call you for so long. I’m putting a jury together, and, ah can you, want to come to Singapore and judge our show?”

(First pause.)

Steve Dunn: “I’d love to, when is it?”

Me: “Judging is from 9 October to 12 October.”

Steve Dunn: “Okay, sounds good.”

Me: “Hey, are you really Steve Dunn?”

Steve Dunn: “Yes, I am.”

Rob: “Cool. Jesus, I'm talking to Steve Dunn.”

(Awkward Pause)

Me: “I’m a huge fan man. Really love your stuff. I’ve been carting it around with me for years. I’ve memorized the first 1,000 words of the “THEN WE WENT BACK FOR THEIR SHOES” ad.

Steve Dunn: (Laughs) “Thank you, but I bet those ads have a lot of cobwebs on them by now I’m sure.”
Me: “I can’t believe it, I’m talking to Steve Dunn.”

Steve Dunn: “So what happens next?”

Me: “I don’t know, I will get the 4As, that’s the show’s organizer, to write you an email today with all the details about the flights, dates and hotels. It’s a good time of year to come out. I’d say you take another week and visit Bali or Malaysia while you’re out here. I’ll send you some information.”

Steve Dunn: “Sounds good.”

Me: “This is great man, see you soon, thank you so much?”

Steve Dunn: “Okay, see you Rob, goodbye.”

Me: “Bye.”

It’s just like that! More or less. It would be worse if I was ringing him and saying, “Hey man, can you check out my book…”

I like the bit I read about him in the Art Director’s Book from D&AD. He has a cool line in there. I think he says something like “I am proud to say that I’ve won a lot of awards and even prouder to say I haven’t kept any of them.”

This is from a guy who has some serious medal. At last count it was something like 6 Silver D&AD Pencils, over 100 entries in the D&AD annual and 8 One Show Golds!

How cool is that? I’d be wearing those things around my neck if I had that kind of hardware. Game Over man...Game Over...

If you don't have a copy of The Art Director's Book or The Copy Book please get one. Essential reading for anybody who cares about advertising.

(And will the intern who stole my first edition Copy Book kindly send it back? No questions asked of course. It was last seen in the agency formerly known as FCB.)

So the good news is that we now have Steve Dunn on our jury. As for the bad news, with Steve on the jury I can’t get Thomas Yang from JWT Singapore. Thomas in my opinion is one of the best art directors in town.

He's really one of the few guys who still manages to surprise us with something fresh year after year. You almost never seem him coming either, then next thing you know he’s kicking your ass again with some new shit.

He was also one of the talents behind JWT’s Golden Gong win last year.

Anyway, with Steve Dunn on our jury, it’s not so good to have Thomas Yang on our jury too. Reason is, if they both were on the jury then two of them would have to abstain from voting for any JWT work.

This somehow wouldn’t be fair to the JWT guys. It’s best to have an even spread. Some agencies will be left out for sure, but I think we will have a pretty well-balanced jury in the end.

Sorry about that Thomas. Will try and make it up to you somehow.

Steve Dunn - Advertising Jury.

BMP. Steve began he career at the then leading Creative agency in London aged 18, under leading industry figure Dave Trott. During his two years there, he had his first work accepted in D&AD annual.

Leagas Delaney. Worked as Tim Delaney’s partner for 11 years. He was appointed Head of Art at 21 and later deputy CD. During that time Leagas Delaney, for five years in succession, were statistically proved the most award winning agency in the UK across most accounts in a Campaign magazine survey. In a poll by Campaign, Steve was also voted by senior creative people to be the person they’d most like to work with.

Wieden& Kennedy. Steve was the first non-American to be Creative Director on Nike in Portland Oregon. He was nominated by Adweek in the U.S as one of the most creative stars in of the year.

Lowe Howard-Spink. Steve was one of the core five man management team as well as being Head of Art and Creative Director on all print.
Under him, the agency won more awards than they had for ten years; including three D&AD silvers, Two Cannes gold’s, Six Campaign Silver’s, One Show Silver and the agency were voted ‘Agency of the year’ at Cannes.

Ogilvy. As Executive CD and one of a four man management team, Steve led an agency that had never won awards for years and who lay 10th in the worldwide Ogilvy Creative league table, to pencils at Cannes and the One Show, silver awards at Campaign, Two D&AD nominations and over 28 entries in D&AD in two years and beat the New York office to 2nd position in the Ogilvy world table. The UK also produced a commercial voted the best in the world by any Ogilvy agency.

Moon Production Co. Following the success of a short film that was accepted by the illustrious Raindance film festival, Steve joined Moon as a Commercials Director and partner in the company where he produced commercials for amongst others Boots, The Observer and Kia Cars. He was nominated by Dan Wieden, key trade magazines and London agency BBH, as a director to watch.

JWT. In 2005 Steve was appointed Head of Art and Design of JWT London working closely with Craig Davis the Worldwide Creative Director.
In March 2006 JWT London rose to 1st place in the JWT worldwide rankings for the first time.


Personal Awards: Six D&AD pencils. Nine D&AD pencil nominations. Four Campaign Press golds, Nineteen Campaign Press silver awards, Ten Creative Circle gold awards, Twelve Creative Circle silver awards, Eight One Show golds, Six One Show silvers. Many assorted awards in Cannes, Eurobest, and Ariel etc and over 100 entries in the D&AD annual.

Clients: Adidas, Nike, Reebok, Harrods, Harvey Nichols, Diesel Jeans, Tesco, Timberland, GQ Magazine, Max Factor, Couthauld Art Institute, Jazz FM, Ordnance Survey, Royal Marsden Hospital, Samaritans, Susy Lamplugh Trust, The Guardian Newspaper Group, Midland Montague, Nationwide, Arthur Andersen, Scottish Amicable, ING Barings, Royal Sun Alliance, American Express, IBM, Motorola, Eastman Kodak, B.P, Porsche, Ford, Toyota, Vauxhall. Hennessy Cognac, Stella Artois, 6X, Tetley Bitter, Smirnoff, Olympus Cameras, Phillips, Pontins, Mattel, Glaxo Smith-Klein, Vision Express, KFC, Severn Trent Water, Kraft, COI, UK Gold, Carlton Television, Kimberley Clark, Unilever. Vodafone. Knorr. Reckitt-Benkiser,
Kraft, Mazd.

Industry Views;
The subject of articles in The US, Europe, Singapore, South Africa and Australia, he is featured in the book ‘25 of the World’s Best Art Directors, has work in the archives of the V&A, has been voted the art director most senior UK industry figures wanted to work with. He has sat on many international awards juries and has been variously referred to as:
‘A brilliant creative maverick”
Famously uncompromising in his creative standards”
The most outstanding art director of his generation”
The legendary Creative Director of Ogilvy”.

More of Steve Dunn's work

CCA Rankings 2005

Steve Dunn - Advertising Jury. Enough Said.